Mr Green becomes international partner of the ÖTILLÖ Swimrun 2018
Mr Green is unusual in the iGaming industry as they have always had a responsible approach and focus since their humble beginnings in 2007. This is shown now more than ever with several prestigious awards for their Green Gaming efforts in the last year. As an important part of their sustainability strategy, Mr Green is investing in an international sponsorship of the Swimrun World Cup and World Championships for the coming year.
In 2017, Mr Green launched the #cleantheocean initiative, collaborating with the University of Malta and the International Ocean Institute, IOI. In this project, students working on their masters in marine environmental control from the British University of York participated alongside Mr Green employees. They helped by cleaning beaches and the waters around Malta, collecting data on the state of the ocean in an academic study on marine environment and micro plastic.
This year, Mr Green is expanding its efforts as an international partner of the ÖTILLÖ World Cup and World Championship. ÖTILLÖ is the fastest growing endurance race “Swimrun”, where you run and swim along a pre-selected track. Today, ÖTILLÖ runs the World Cup and World Championship with participants covering more than 40 countries. ÖTILLÖ have also previously been acknowledged by global campaigns for their support of cleaner seas.
In general, Mr Green and ÖTILLÖ will continue to raise awareness of the health status of our seas through communication and the action campaign #cleantheocean. ÖTILLÖ will conduct cleaning campaigns with the local community, volunteers and their own organization during their competitions around Europe. The purpose is to pick up debris near the race course to highlight how much waste abandoned in nature actually ends up in our oceans.
Michael Lemmel, Race Director & Founder of Swimrun, commented;
“We are very proud of our collaboration with Mr Green, it is making us able to jointly raise an incredibly important topic for us as we all rely on clean water.”
Mr Green supports ÖTILLÖ’s efforts through financial funding and continues to work with the University of Malta as well as IOI through local sea cleaning campaigns and certification of beaches around Malta according to the Ocean Alliance’s ‘White Flag’ standard.
Jesper Kärrbrink, CEO Mr Green Ltd commented;
“As a Maltese based company, we are concerned about the increase of plastics in our seas, which is an important part of our ecosystem. For us it is just natural to contribute to both healthier seas and increased awareness of the state of the sea’s health. A green mindset has been a central part of our business strategy since the foundation in 2007. Mr Green has high ambitions and wants our brand to be associated with responsibility and sustainability.”
For further information:
Jesper Kärrbrink, CEO, Mr Green Ltd [email protected] +356 99100139
Mr Green Ltd is an online gaming company that offers online casino, sportsbook and live casino in twelve countries. Mr Green is an award-winning casino operator, named Global Gaming Corporate Responsibility Provider of the Year 2018, IGA Socially Responsible Operator of the Year 2018, SBC Responsible Bookmaker of the Year 2017 and IGA Online Gaming Operator of the Year 2017. Mr Green Ltd is a fully owned subsidiary of the Swedish company Mr Green & Co AB, listed on Nasdaq Stockholm main market since 2016.