Mr Green wins ‘2017 Personalized Marketing Campaign of the Year’ EGR Award
Mr Green’s awards cabinet is in need of a reshuffle, to make way for the newest addition: The Personalized Marketing Campaign of the Year 2017 won at the EGR Operator Innovation and Marketing Awards.
The Winning Campaign
The award-winner in question was Mr Green’s Las Vegas Club Royale campaign. The promotion gave VIPs the opportunity to win a money-can’t-buy experience amongst the bright lights of Vegas.
Players competed in small teams to finish top of the leaderboard and jet off together to Sin City. The campaign had an innovative social aspect by offering a messaging functionality where team-mates built a camaraderie by sharing words of encouragement between each other.
The judges were looking for creativity, originality and quality of execution. The Mr Green VIP team certainly delivered with this curtain-raiser for the new Club Royale and there’s plenty more from where that came from.
Well done to all involved in delivering such a success and to “Team Aliens” for conquering all – have a great time in Vegas, the Green team will make sure you’re looked after!