The Blog Policy of Mr Green

The Blog Policy of Mr Green

1. COUNTRY-MANAGERS: All country managers SHALL be active on the Mr Green blog. This is non-negotiable. It is a matter of transparency and accountability. Mr Green shall be a part of the blogosphere in all countries and always be digital first, physical secondly.

2. COMPANY TIME BLOGGING: All employees are encouraged to use company time during office hours to both write, read and participate in the Mr Green blog.

3. FOR EVERYONE: All employees will have accounts on the Mr Green blog.

4. NON-ANONYMITY: No employee may post submissions or comments to the Mr Green blog or other blogs anonymously. The identity of the employee and his or her affiliation shall always clearly be stated. If an employee wants to participate in the blogosphere outside of his or her employment, such participation is encouraged, but must not be conducted on Mr Green hardware or software unless the affiliation with Mr Green is clearly stated.

5. COMPETITORS: Competitors may be mentioned or commented in the Mr Green blog, but do not forget to clearly state the affilition in paragraph 4. Treat competitors with common courtesy, but please do be funny.

6. LANGUAGE: The official Mr Green blog language is English. Preferrably British tounge. It is not important to be 100 per cent correct all the time, but if you can find the spell check in Microsoft Word, then why not use it for a change? Speling erros will however not lead to general payment cuts. It would cost your management too much.

7. LINKS: Links to other blogs and media are encouraged. Make sure the links are relevant and funny. Do not link to stuff that are not safe for work or are just plainly stupid. Or worse: boring. Intra-blog links are strongly encouraged.

8. COPYRIGHT AND TRADEMARKS: Do not use copyrighted material or trademarks held by third parties. You may casually mention third parties' trademarks in an analysis or other relevant situation, but remember that our blog is a marketing tool and not a tool to enhance freedom of expression or speech.

9. PICTURES: Sure. But did you really take that photograph yourself?

10. STYLE: Tounge-in-cheek. Always. Rather be too funny and get in some trouble, than be boring and never face any trouble. No risk, no fun!

11. SUBJECTS: Mr Green company or services related. Internet marketing related. Affiliated companies. Press releases and company information.

12. WHO TO TRUST: Always be clear about the fact that the Mr Green blog is not journalism. This is where journalism ends.

13. COMPANY SECRETS: You may never blog about meetings going on in the company, customers, clients, strategy discussions, partners, forecasts, consultants, other Mr Green employees, profit margins, forecasts (yes, that was twice - just checking that you are on your toes!) and anything else that is part of your non-disclosure agreement and listed as sensitive information in your employment agreement.

14. WOMEN ARE GREAT: And so are men. Treat each other with respect. Sexual harassment is far too boring to Mr Green.

15. ETHNIC STUFF: Is also great and worth your respect. We really do not need to teach you about this, do we?

16. PRIVACY: Respect the privacy of other individuals and also your own. Internet never forgets and some content that may seem harmless today may become harmful tomorrow. This of course is also a Facebook matter, but we will deal with that later.

17. WHEN IN DOUBT: If you are unsure of what to post and when or why, or if your submission is to harsch, please do consult the managing director Mikael Pawlo. He holds as rather open mind if you ask him. You may beg to differ, of course.

Mikael Pawlo
Managing Director
Mr Green

LICENSE REFERRING TO THIS BLOG POST SPECIFICALLY:


The Blog Policy of Mr Green by http://whatismrgreen.blogspot.com/2008/03/blog-policy-of-mr-green.html is licensed under a Creative Commons Attribution-Non-Commercial-Share Alike 2.0 UK: England & Wales License.
Permissions beyond the scope of this license may be available at http://whatismrgreen.blogspot.com/2008/03/blog-policy-of-mr-green.html.


Special Permissions:
What we do not want is for communication consultants and other scoundrels (I used to be one!) to charge companies for works deriving from ours. Luckily, I used a BY-NC-SA license with special permissions, so to make things perfectly clear (well, when it comes to legal stuff, nothing is ever really perfectly clear, but this is as far as it gets) Mr Green hereby GRANTS PERMISSION for any company to use the blog policy or versions therefore in its respective business and in its respective corporate blogs. However, permission is NOT GRANTED for consulting to third-parties or third-party blogs. If you want to do that, we think that it's not more than fair that you buy us lunch.